Enabling Return: Reverse Logistics and the Role of Deposit Refund Systems (DRS)

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Reverse logistics and deposit refund systems (DRS) are essential for making reusable packaging work at scale. Without effective reverse logistics and strong consumer incentives, packaging does not return—and reuse systems fail. This article explains how reverse logistics and DRS function together to enable high return rates for reusable packaging Why Reverse Logistics and Deposit Refund …

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Making Reuse Economically Viable: Costs, and New Value Creation

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#PRK Series | Part 5 For many businesses, the shift to reusable packaging isn’t backed by consumer demand or regulatory pressure—it’s by economics. Reuse systems require higher upfront costs for creating durable packaging and infrastructure, but when designed and scaled effectively, they unlock cost savings, new revenue streams, and stronger customer loyalty. Studies from Reloop …

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Reusable packaging designed for durability and ease of cleaning.

Designing for Reuse: Principles for Packaging That Lasts 

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As packaging reuse models scale, design is no longer just a matter of branding or shelf appeal. It becomes central to operational efficiency, hygiene, consumer acceptance, and sustainability impact. Unlike single-use packaging, which prioritizes lightweighting and low cost, reusable packaging must be designed for durability, repeatability, and system integration.  2. Modularity & Stackability  Retailers like …

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Industry benchmarks for packaging reuse by leading global brands.

Industry Benchmarks: What Leading Brands Are Doing in Reuse?

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Did you know that by 2030, reusable packaging could save businesses billions while significantly reducing waste? Leading brands across industries are implementing scalable reuse models to reduce waste, align with policies, and strengthen customer loyalty. Here are some benchmarks to inspire your transition to reuse: 1. Unilever: Refill on the Go for Personal Car Unilever …

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Policy Readiness: Navigating India’s EPR framework for Reusable Packaging

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The Plastic Waste Management Rules 2022 (PWM Rules) mandate companies to start reusing container packaging by 2025. This regulatory push aims to transition businesses towards circularity and minimize the environmental impact of plastic packaging.  What Does REUSE Mean Under PWM Rules, 2022?  The PWM Rules define “reuse” as the use of an object or material …

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summary of packaging reuse model

Packaging Reuse Models and Global Policies

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The shift away from single-use packaging is not just an environmental imperative—it’s a business necessity. As sustainability regulations tighten and consumer preferences evolve, packaging reuse models are emerging as critical solutions for circularity. This article explores the four dominant reuse models and the global policy landscape shaping their adoption. Key Packaging Reuse Models 1. Refill …

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What is the legal framework for packaging REUSE in India?

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Plastic Waste Management Rules 2022 (PWM Rules) mandate companies to start reusing the container packaging used. The mandate comes into effect on April 2025. What is REUSE as per PWM Rules, 2022? It means using an object or resource material again for either the same purpose or another purpose without changing the object’s structure. Target …

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